Skip to Content

The Big Idea: Rebranding the I-10/12 Corridor

Noticing the fast population growth along the I-10 corridor, The Baton Rouge Area Foundation signed up Idea City to deliver a brand that would let the cities come together to build their economies around a single purpose. Idea City immersed itself in the region and delivered this purpose: To bring energy to life. Read the […]

Booz Hamilton: Invest in BR, NOLA airports

The Baton Rouge Area Foundation and the Baton Rouge Area Chamber commissioned a review of South Louisiana airports to determine if a new airport was needed between Baton Rouge and New Orleans. Booz Hamilton, a consulting firm hired for the project, reported that Baton Rouge and New Orleans should continue to invest in their own […]